Gorilla Wear sponsored athlete Jarno Hams won the final of the ‘strongest man of the Netherlands’ competition in Hoofddorp on 18 juli 2010. The final consisted of 6 separate events: the truckpull, the tree trunk lift, the stones of strength, the deadlift, the Hercules hold, and the medley. Jarno finished first in 5 of the 6 events. He lost the Hercules hold to Richard van der Linde.
